- Xbox seems to be using dynamic pricing to tempt back some lapsed Game Pass subscribers
- A photo showing a surprise 30% discount was posted to Reddit by a US user
- The promotion is not visible to others
Are you suddenly being offered an Xbox Game Pass subscription at a lower price than standard? According to Reddit, some users are being shown discounts of up to 30% for 12 months, and there are a few theories as to why.
In a photo uploaded to the platform, one user shared the subscription screen featuring an unusual promotion — an Xbox Game Pass Ultimate subscription for just $16.09 a month (down from the usual $22.99 monthly fee).
The screen states that the discount will last for an entire year unless the user chooses to cancel their membership early. “Been looking for an annual subscription for years,” the poster wrote. “$16.09 a month for one year Ultimate. I’ll take it.”
Latest Videos FromTechRadar
Interestingly, not everyone is being shown the same discount, and if you head to the Xbox website right now, chances are you’ll see the standard $22.99 rate.
This would suggest that the promotion is being dynamically awarded to accounts that fulfil certain criteria, and many commenters were keen to share their theories.
“If you log in to a secondary account on your Xbox, one that doesn’t pay for Game Pass, then you will see an offer like this,” posed one. “My offer was $18 something for 12 months, so I’m guessing they’re doing some kind of dynamic pricing BS.”
“I am on and off Game Pass a lot,” the original poster went on to explain in the comments, suggesting that this promotion is being used to bring back lapsed subscribers.
“You won’t see any kind of reduced monthly offer while subbed,” someone else added in a different comment thread.
Xbox Game Pass has had a tumultuous time recently, with its price only recently reduced following a string of hikes. According to analysts, the decision to briefly add day-one Call of Duty games to the service was expensive, but ‘did not lead to a significant increase in Xbox console sales or even subscriptions.’
We’ll likely see more efforts like this to boost subscriber numbers in the future.
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!
